Our Origin Story

Life comes from the water that trickles down into the earth leaving behind minerals in the empty spaces of the stone. Beauty comes form the color that is left behind. Strength is the result of resistance from where the stone was formed.

"As woman we endure so much in our lifetime, but it is how we rise from our experiences that makes us who we are!"- Alicia (owner/ designer) 

The Artist:

Me and my Dad in California

I am Apache, Yaqui, and Spanish. My father who was Apache, left me a legacy, would always tell me stories about our people and to never forget where I came from or who I am. When the struggles of life get a little too much, I can hear his voice echo in my head "NEVER forget that you are Apache". Then I get up, dust myself off and continue the battle. I have childhood memories of my father sitting at the table by his bed creating beautiful beadwork. I longed to be like him and create such beauty, and now I am. He would always use the color turquoise in his beadwork, which to me represents strength, beauty and worth.


Iowa City based Indigenous Artist, Alicia Velasquez, has been honoring her Native American traditions ever since she was a little girl. Taught by her father and elders she has learned several techniques such as beadwork, leatherwork, silversmithing, sewing, embroidery just to name a few.

Born and raised in California, Alicia, who is Apache, Yaqui and Spanish draws inspiration, not just from her ancestors but from all nations. Her passion is to connect women to culture in a respectful manner through culture appreciation. And to remind women of their strength, beauty and worth.